THE ROLE OF DSPS DEMAND SIDE PLATFORMS IN PERFORMANCE MARKETING

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment designs give all conversion credit report to the final touchpoint a user involves with before taking a desired activity. This acknowledgment model can be valuable for determining the effectiveness of your brand name understanding campaigns.

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution designs give all conversion credit to the final touchpoint a customer engages with prior to taking a desired action. This acknowledgment model can be beneficial for measuring the efficiency of your brand name understanding projects.